Social media is a powerful tool for event promotion and boosting attendance. It allows you to reach a large audience, engage with potential attendees, and share relevant updates about your event. If you hope to supercharge event attendance with social media, keep reading.
Understand Your Audience
Understanding your audience is the key to promoting any product, service, or event. Before you create content or build your marketing campaign, research what social media platforms your ideal attendees spend their time on. If you want to reach 45-65-year-olds, start with Facebook marketing. If you’re trying to market to Generation Z, meet them on their platform of choice, TikTok. Knowing where your ideal audience is will be a great help as you begin to promote your event on social media.
Craft a Social Media Strategy
Once you have identified your target audience, you can begin crafting a social media marketing strategy. Your campaign should include eye-catching visuals and engaging content. Utilize video to boost your event by collaborating with event speakers, past attendees, or breakout leaders. Share information about breakout sessions, the venue, or any other relevant information with your potential attendee. Structure your strategy around a calendar that leads to the date of your event. Building a structured content calendar will keep your followers engaged and excited for the upcoming event.
Create Compelling Social Content
The content you create to promote your event will be what potential attendees see when scrolling social media. Start by creating content pieces that are inspiring, insightful, or entertaining to your audience. Consider making content that is shareable or relatable. Attendees will be more inclined to share these types of pieces on their personal social media accounts and, in turn, spread the word about your event to a larger audience. Use relevant keywords when creating content, as this will help your content reach more people. Additionally, use visuals, such as photos and videos, as these can be more eye-catching than text-based content.
Track Results and Analyze Performance
As you begin to implement your event promotion plan, it will be important to track the results and performance of your content and make adjustments as needed. Perhaps a particular post receives high engagement (comments, shares, and likes), yet another post may not do as well. Analyze why this happened and shift your plan accordingly. Ask yourself why your audience may be inclined to engage with one piece of content over another. In time you will learn your audience—their likes, dislikes, and what types of content they identify with most. This data will help you know how to market your event moving forward.
We hope you found these steps for supercharging event attendance with social media helpful. No matter what type of event you may be planning, social media is a fantastic way to share it with the world.